What is Thy Boys?

We are a lifestyle and fitness brand dedicated to making versatile designs that give you the confidence to perform good in the gym, and also look good on the streets.

Thy Boys is a play on the figurative term, "The Boys," which means a collective group of friends.

Representing Thy (the) Boys means being a part of a collective/ group of people that value camaraderie and friendship while pushing each other to break and set new goals. We push all drama and excuses aside to put in, and admire the work of our peers and those who share our values and beliefs.

Finally, our slogan, "Achieve Failure," is inspired by Tom Platz's philosophy towards resistance training, in that the best way to progress and achieve results in the gym, is to push our muscles to their limits or "failure." We have taken that philosophy one step further though, by applying those words, "Achieve Failure" to our daily lives. Instead of living our lives being afraid of failure, we should instead learn to embrace it along with the lessons that come with it. If we live our lives scared of failure, then that can discourage us from tackling the challenges or taking the risks that can truly change our lives and elevate us as people. Even if we come up short, the lessons we take away from these pursuits make them worth it alone.